Pixel United is the free-to-play, mobile-first video games business of Aristocrat Leisure Ltd (ASX: ALL). A top publisher in Tier 1 western mobile markets, Pixel United is driven by a purpose to build the best games and drive positive change.
Pixel United has three major operating businesses that span multiple key game genres: Product Madness (London), Plarium Global (Israel) and Big Fish Games (USA).
As a global business with a growing team of 3,000 people in 21 locations worldwide, Pixel United leverages its LiveOps, in-house development, business intelligence and marketing capabilities and strong investment in talent to fuel its performance and deliver sustainable long-term growth.
Product Madness creates category-leading games inspired by casino hits such as Lightning Link and Cashman Casino, helping to cement Pixel United as leaders in slot-themed mobile games, globally.
Plarium creates extraordinary mid-core games loved by millions, including the global smash hit RAID: Shadow Legends and popular titles such as Vikings: War of Clans and Mech Arena Join the team!
Celebrating 20 years delighting players worldwide, Big Fish Games operates an extensive portfolio of popular casual games, including EverMerge, Gummy Drop!, Cooking Craze and many more! Dive In!
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Pixel United is an award winning digital games business of Aristocrat Leisure Ltd, a Top 20 business listed on the Australian Stock Exchange.
Today, on a combined basis, Pixel United has the largest diversified portfolio in the industry being the top 5 mobile games publisher in tier 1 Western markets (US, England, Australia, Canada, France etc.)