We’re Pixel United!

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Our Digital Businesses

Pixel United is the free-to-play, mobile-first video games business of Aristocrat Leisure Ltd (ASX: ALL).  A top publisher in Tier 1 western mobile markets, Pixel United is driven by a purpose to build the best games and drive positive change.  

Pixel United has three major operating businesses that span multiple key game genres: Product Madness (London), Plarium Global (Israel) and Big Fish Games (USA). 

​​​​​​​As a global business with a growing team of 3,000 people in 18 locations worldwide, Pixel United leverages its LiveOps, in-house development, business intelligence and marketing capabilities and strong investment in talent to fuel its performance and deliver sustainable long-term growth.
A Pixel United company, and publisher of the smash-hit RAID: Shadow Legends, Plarium creates highly accessible free-to-play role-play, strategy and casual games loved by millions.

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Product Madness
Product Madness creates games inspired by casino hits such as Lightning Link and Cashman Casino, helping to cement Pixel United as #1 in slots themed mobile games globally. 

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Big Fish
A Pixel United company, Big Fish boasts popular titles that span genres, from Big Fish Casino to Gummy Drop!, and the wildly popular EverMerge.

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Our Pixel United Games

EverMerge EverMerge is a puzzle adventure game that reimagines "Happy Ever After" one match and merge at a time. 
RAID Shadow Legends Raid: Shadow Legends is a fantasy RPG game with hundreds of champions from 14 playable factions. 
Cashman Casino

Cashman Casino Slots includes exciting virtual classic fruit machines, new video slots and features classic slot machines for the best online experience like no other! 

Lost Island ​​​​​​​
Combining the best of match 3 & adventure games, Lost Island takes you on a fun-filled journey through paradise.
Cooking Craze

Cooking Craze is a fast and fun cooking game that lets you explore the cultures of the world through their delicious food!

Miss Kitty Miss Kitty is a unique game with unique features, and an opportunity to play over fifty win lines.

Pixel United Around the World

Today, on a combined basis, Pixel United (formerly Aristocrat Digital) has the largest diversified portfolio in the industry being the top 5 mobile games publisher in tier 1 Western markets (US, England, Australia, Canada, France etc.)