We’re Pixel United!

Join Our Team

Our Digital Businesses

Pixel United is the free-to-play, mobile-first video games business of Aristocrat Leisure Ltd (ASX: ALL). A top publisher in Tier 1 western mobile markets, Pixel United is driven by a purpose to build the best games and drive positive change.  

Pixel United has three major operating businesses that span multiple key game genres: Product Madness (London), Plarium Global (Israel) and Big Fish Games (USA). 

As a global business with a growing team of 3,000 people in 21 locations worldwide, Pixel United leverages its LiveOps, in-house development, business intelligence and marketing capabilities and strong investment in talent to fuel its performance and deliver sustainable long-term growth.
Product Madness
Product Madness creates
category-leading games inspired
by casino hits such as Lightning
Link and Cashman Casino, helping
to cement Pixel United as leaders in
slot-themed mobile games, globally.

Join the Madness!
Plarium creates extraordinary
mid-core games loved by millions,
including the global smash hit RAID:
Shadow Legends and popular titles
such as Vikings: War of Clans
and Mech Arena

Join the team!
Big Fish
Celebrating 20 years delighting
players worldwide, Big Fish Games
operates an extensive portfolio of
popular casual games, including
EverMerge, Gummy Drop!,
Cooking Craze and many more!

Dive In!

​​​​​​​Pixel United Around the World

Today, on a combined basis, Pixel United has the largest diversified portfolio in the industry being the top 5 mobile games publisher in tier 1 Western markets (US, England, Australia, Canada, France etc.)
Bradley Pitter
​​​​​​​United States