ICE is one of the gaming industry’s most important global events, bringing together technology, content and innovation from across the gaming ecosystem. In 2026, Aristocrat returned to ICE in Barcelona with a strong presence that reflected the scale of our business, the depth of our portfolio and the power of working as ONE Aristocrat.
With teams from Aristocrat Gaming, Aristocrat Interactive and Awager coming together on one stand, ICE 2026 provided a platform to showcase how our products, technology and people connect to serve a global market.
Breaking the ICE: from vision to reality
The journey to ICE begins long before the doors open. At ICE 2026, we shared a behind the scenes video series with our team members across the globe that highlighted how a creative vision becomes a world class show floor experience.
From detailed planning to technical execution, teams worked together to design a booth that delivered a seamless customer journey — reflecting both innovation and operational excellence on one of the industry’s largest stages.
New horizons on the show floor
As the show came to life, the focus shifted from build out to experience. ICE 2026 showcased a broad portfolio of products and technology solutions, highlighting how Aristocrat continues to evolve alongside a changing global market.
The event also marked an important milestone with the addition of Awager on the stand, reinforcing how new capabilities and technology strengthen Aristocrat’s ecosystem and support future growth across regions.
ONE Aristocrat in action
The final days of ICE captured the energy that defines Aristocrat: collaboration, pride and shared purpose. Colleagues from across teams and regions came together to connect with customers, share insights and celebrate the work that brought the experience to life.
By highlighting the people behind the products, ICE 2026 reinforced how Aristocrat brings joy to life through the power of play — not just through innovation, but through the teams that make it possible.
Standing out on a global stage
With hundreds of exhibitors and tens of thousands of visitors, ICE is a powerful reminder of the scale and pace of the global gaming industry. Aristocrat’s presence reflected not only the breadth of our portfolio, but our continued commitment to innovation, partnership and long term growth.
As the industry continues to evolve, events like ICE remain an important opportunity to share ideas, strengthen relationships and showcase what’s next.
Products, technology and innovation
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